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The needs of businesses are ever changing and as a result, many companies have been making large-scale changes to keep up and survive. Innovative resources such as Artificial Intelligence or AI are becoming an amazing asset to businesses everywhere. When it comes to business operations, artificial intelligence has enough potential to catapult companies to levels we have not seen yet and allow them to adapt to this dynamic environment.  AI is making extraordinary changes to the way employees and customers interact with companies and carry how they carry out their daily operations. Here are four of the most prominent ways AI has been making an impact provided by an article on PenningtonCreative

Customer Service: 


Customers today require a more holistic approach and surprisingly enough AI can help businesses create personalized customer experiences. Artificial intelligence has the ability to adapt and react to all of the various touch-points a customer has with a brand and determine what motivates a customers’ behavior. In addition, AI helps organizations by gathering data so that they will be able to understand and predict customer needs. Utilizing AI in customer service not only helps customers get immediate responses but also eases some of the burden given to online support teams.  

Automating Repetitive Tasks:


There are still many people today who question whether people will lose their jobs to AI or not. However, there have been many new jobs that have been created as a result of the AI revolution. Many argue that AI may make creative careers more feasible as they begin to take over mundane tasks. Nevertheless, Artificial intelligence is still a developing technology and still relies very much on human input to do its job. 

Enhancing Human Capabilities:


Artificial intelligence offers great potential in terms of boosting engagement and retention. AI has become an effective educational tool for people, since artificial intelligence can quickly adapt to the input of each user, creating a more personalized educational experience.



Contrary to popular belief, errors by humans are actually the cause of many cybersecurity attacks.  AI actually has the capability to filter out any potentially harmful links, spam, and phishing emails before they can be viewed and opened by an unsuspecting employee or user.